THE
QUARTERLY MARKET SECTORS TO WATCH
The
Third Quarter of 2000 Commentary - by L.K.S.*
July 10th. 2000
Investing
and other branches of Economics are much an Art
as Science. After the Charts, graphs and other
quantitative methods, the social half of Economics
- The Human Behavior factor - generally has the
final say! This bull market, although long and
exciting, will not last forever. As such, an informed
investor will be positioned better to withstand
the coming economic downturn with the least exposure
to losses. If you are a first time visitor to
this column, we advice you to visit our archives
section (link is below) to get a proper understanding
of our methods.
Our
forecast for Q3 will generally mirror the Q1 to
Q2 forecasts. This is because most of our Q1 to
Q2 forecasts are still blooming due to the recent
stock markets and Federal Reserve FOMC policy
uncertainty. Most economies and companies delayed
their activities as stock market devaluations
and increasing borrowing costs made it almost
impossible to survive, let alone expand. Nevertheless,
our Q3 will still have changes in the areas of
Telecommunications and the Internet sector. We
are also introducing sections for Contract Electronics
Manufacturers (CEMs), and Online Brokerage Houses.
Please Visit our archives below too to read our
Q2 forecast so as to be more current.
UNITED
STATES AND CANADA
CONTRACT
ELECTRONICS MANUFACTURERS
It
use to be that everyone who had something to do
with electronics manufacturing was an Original
Equipment Manufacturer (OEM), or an Asian outpost.
Not anymore! North American and European Contract
Equipment Manufacturers (CEMs) like Flextronics
International, Jabil Circuits, Celestica, Solectron,
Celestica, Plexus, Manufacturer's Services, and
Benchmark Electronics are increasingly becoming
the players to contend with. Recent multi-billion
dollar outsourcing contract deals, offshore facilities
acquisitions and expansions, and the unprecedented
large market capitalization are all boosting this
once ignored sector. As more OEMs dispose of their
manufacturing units and turn more to outsourcing
with CEMs, the more valuable CEMs are becoming,
especially those with offshore satellite operations.
The only notable concerns have been that the CEMs
have a narrow customer base and the market can
get quickly crowded. The CEMs are countering these
fears with long-term and very broad contract agreements
with their customers (just like Lexmark International
did when they acquired IBM's printer business).
Secondly, as CEMs lock in deals with their customers
and aggressively acquire former OEMs, an artificial
barrier to entry develops in the sector, thus
allowing these few players the chance to dominate
the market. We appreciate your feedback
on this subject at our Discussion
Forum.
ONLINE
BROKERAGES AT THE BAT!
North
American online brokerage stocks have taken a
beating lately, and who hasn't. However, beyond
that general market torture, this is a sector
ripe for good rewards and do have a very bright
future ahead of it. Companies like E*Trade Group,
Charles Schwab, National Discount Brokers (NDB),
etc. were closely watched to see if they can pull
it off, and they have! The crash and burn of the
Dot Coms haven't affected them, nor has long-term
revenue fears. What is now left is to carry this
North American experiment globally and allow even
villagers in say, Africa or Latin America armed
with a cell Phone to play the global financial
markets. That, is the grand vision and reward,
which most in the sector are already close to.
THE
INTERNET SECTOR REVISITED
We
STILL see a very bright future for the major portals
like Yahoo!, AOL, Alta Vista, Go Network, MSN,
EuroWeb, Excite@Home, Lycos, Looksmart, and Snap.
Worries about the ability of say, Yahoo! to maintain
their profitability due to Dot Com scale back
in advertisement budgets will squeeze out online
portals is an over-reaction. Granted, Television
has been very successful in challenging Online
portals with their own online portal business
(examples include Go Network, Snap, and CBS' properties).
However, it is a different story with print media.
We feel the above mentioned internet portals will
actually prosper in the future! Here is our reasoning:
First, it is a known fact that the internet continues
to grow leaps and bounds, and an unprecedented
amount of companies are vying for position to
be seen and herd online, from Mom and Pops stores
to the Wal-Marts. When you want to be seen on
the web and you have the money to spend to get
your point across, you go to the most popular
destination sites - the above mentioned portals.
For every Dot Com that scales back about $25 million
in advertisement, we estimate about One old style
economy company will spend that much to market
just 2 product lines online, out of thousands
of products. When it comes to traffic, Online
portals still dominate and will continue to be
the biggest beneficiaries of online advertisement
as the web grows. For example: Procter and Gamble,
which just announced a sweeping internet advertisement
blitz, and spends over One billion dollars a year
in advertisement to market hundreds of products,
will logically be heading to the portals. Secondly,
Mom and Pops stores are not just standing by,
they are wanting to be herd and are spending to
achieve that too. Most major portals now have
an ever-increasing shops mini-portal that allows
small retail players to set up shop. While the
portals, through agreements, handle their financial
transactions and advertisements for them. Financial
transactions handling and online marketing were
some of the major draw backs for most of these
stores. Now, Mom and Pops are heading to the web
in droves, and spending serious money on advertisement
and services. Lastly, even the major media outlets
count on these above mentioned portals to advertise
their web presence!
BUSINESS
TO BUSINESS (B2B) REVISITED
Despite
a Prudential Securities' downgrading of the major
Business to Business (B2B) companies, and the
seismic shockwave that went through the sector,
we are still bullish on the sector. B2B retailing
is really the natural progression step for the
web and major corporations, especially since a
good track record can be found in Electronic Data
Interchange (EDI). B2B powerhouses like Ariba,
CommerceOne, and i2 Technologies have signed and
gone into co-development agreements with major
industrial concerns like Ford Motor Co., General
Motors, DaimlerChrysler, Toyota, etc. who spend
literally tens of billions of Dollars a year on
supplies, procurement, and are major EDI users.
These industrial giants are quickly becoming the
partners to these B2B ventures. Secondly, the
eMarketplaces B2B companies provide will save
billions of dollars to companies who take advantage
of it. To ignore these B2B leviathans in
the short run will be rather expensive in the
long run. As always, your views are welcomed at
BusinessJeeves.Com Discussion
Forum
TELECOMMUNICATIONS
& CABLE
Once
again, telecommunications is ready for another
readjustment. Now that Worldcom and Sprint's merger
is in pieces, these two highly valuable US companies
are up for grabs. European and Asian telecommunications
companies can really do well with these two. However,
most telecommunications companies outside the
US are over 25% owned by their respective foreign
governments, and as such, US laws stand in their
way in acquiring such strategic companies. So,
here is our advise to one particular European
Telecom that has the money and can benefit tremendously
from a US acquisition (we all know who they are):
Loose the government and come get your prize.
Do you hear DaimlerChrysler, or should we say
Daimler Benz, complaining about their US prize?
Online
phone companies are going to be the major niche
players in this sector. The major telephone companies
are going to reply aggressively to the growing
web based telephone companies like Net2phone.com
by either buying these "smaller" players,
or offer competitive services.
Cable
companies will not do badly either. We expect
charter communications to acquire more units,
and go into content alliances with online networks
(could be MSN). We expect some strong performance
from this sector.
WIRELESS
CELL PHONES AND HAND HELD DEVICES
This
is something its time has come, and the major
players are going to do very well in at least
the next two years. The companies positioned
to gain tremendously are software manufacturers
like Microsoft (Windows CE), technology licensers
like Qualcomm, units manufacturers like Motorola
and Nokia. The hand held device market is also
mushrooming and expected to be very profitable
too. Longtime players like Psion Plc. and Palm
Computing have seen a steady influx of
new players seeking a piece of this fast growing
market. A note of caution: only devices with
web capabilities (latest) are recommended. The
unique the device is in helping someone keep
in touch and do their work without a trail of
cables, bags, and accessories, the better.
TECHNOLOGY
We
are going to round up the usual suspects for this
sector. Before we forget, Intel is going to do
very well. Semiconductor and High speed Networking
infrastructure manufacturers are going to be tough
to beat this quarter. As the web evolves and need
for higher speed increases, these companies stand
to be in for quite a long haul. 3Com, Asante,
Bay Networks, Cisco Systems, Texas Instruments,
National Semiconductor, Lucent Technologies, Madge
Networks, Novell Networks, Terra Networks, and
Nortel Networks are just a few of those we feel
have what it takes.
SERVERS
AND STORAGE SPACE
Now
that Y2K is behind us and online shopping for
the 1999 Christmas season ending well better-than-anticipated,
we expect the brick and mortar companies to expand
their web presence and buy new equipments. Companies
like Exabyte, EMC Corp, Iomega, IBM, Compaq, Sun
Microsystems, Seagate Technologies, and Hewlett
Packard stand to benefit the most.
MICROSOFT
ANTI-TRUST WOES AND HOW IT WILL BENEFIT INVESTORS
We
have been recommending Microsoft since the company
came under scrutiny. True, the Anti-Trust ruling
might be rough on Bill Gates and Microsoft, but
we need to start looking at Microsoft the way
we look at other companies: a company, not Bill
Gate's company. When, and if we do that, we can
see the tremendous opportunities these lawsuits
have created for those who own a piece of this
company. Worst case scenario, suppose Microsoft
is broken up. We know that MSN, Microsoft's Internet
portal that is increasingly becoming a potent
player, will end up getting even better management
and strategy, instead of playing second fiddle
to other Microsoft holdings. Notice no mention
was made of Internet Explorer, Microsoft's highly
successful browser, or the other Internet holdings;
these other holdings actually increase the potential
for even higher stock valuation if they are lumped
with MSN. How about the Operating Systems and
other Software units, you might ask. Well, those
units can hold their own against anyone (yes,
including Linux), because there really is no challenge
out there, especially the recent release of Windows
2000 which has the potential to become a dominant
server side player. Linux is good, but it is not
easy to install, the Linux field is too crowded,
and corporate heads are much comfortable with
products they are familiar with. In this case,
Microsoft products. We dismiss the Open Source
Code because it will be a drawn out court battle
that Microsoft has the funds to wage, if it comes
to that. If the company is left intact, investors
who own a piece of the company can count on a
run for the stock. What do you think? submit your
views on our message boards at Discussion
Forum..
BIOTECHNOLOGY
REVISITED
Recent
comments from US President Bill Clinton and British
Prime Minister Tony Blair about open access to
biotechnology research work caused a free fall
in the sector, and it hasn't recovered fully since.
We actually see some good in this pronouncements.
This will give the sector the opportunity to tap
more gifted minds out there so as to increase
the level of discovery. Sharing research work
doesn't mean you will loose your patent, or some
scientist will set up his own genome lab and wipe
all biotechnology companies out. We see the contrary.
BioScience requires extensive (and costly) research,
then the tedious efforts to get published for
peer review. The Biotechnology companies have
the funds, the facilities, and the experienced
staff to attract new talent, as opposed to loosing
it. Recent discoveries and new treatment advances
also make this sector hard to ignore simply because
two politicians voiced their opinions on something
that they seem to have little control of. Even
if they do have the control, it might takes years
to implement. We see industry leaders like Amgen,
Ariad Pharmaceuticals, Genome Therapy, Ocular
Biosciences, Trega Biosciences, ISIS Pharmaceuticals,
etc. having a stellar year.
EUROPE
Our
forecast for Europe will be more or less the same
as last quarter's. European economies will perform
strongly up to 2001. We are most especially optimistic
about the Telecommunications, cable and wireless
and financial services sectors. The key players
in telecommunications will be the German, French,
British, Italian and Spanish "National"
telecommunications companies. We expect the Northern
European players like Ericsson and Nokia to lead
the way in new exciting hand-held internet access
technologies. This is the year that Europe will
be like 1998 Internet industry in the U.S.A. We
are expecting a reasonable amount of web use increase,
and the public offering of such companies. Perhaps,
the surprising underdogs will be Spanish Internet
ventures, as they move aggressively to meet the
growing demand for Spanish web portals and content
around the world.
EUROPEAN
TELECOMS FOR A PIECE OF THE AMERICAS
Major
European Telecommunications companies in Germany,
France, and Spain are looking for acquisitions
around the world. Expect Deutsche Telecom and
Spain's Telefonica to score big wins in the Americas.
The
European financial services industry is growing
and changing. The number of Europeans getting
into the investment market continues to grow at
a very rapid rate, as few count less on the old
established welfare state. We expect financial
institutions to continue acquiring and merging
across borders, offer more investment opportunities
as their North American counterparts (and increase
their global influence).
Despite
a glowing economic future for Europe, the persistent
labor problems and the willingness of most governments
to give in to union demands is troubling. Recent
union successes in Germany, France, and Italy,
though they seem politically savvy in the short
run, are clouding the bright future these economies
and Europe in general have in the long run. We
feel the recent problems of the Euro and the high
unemployment rate (twice the rate of the USA)
are signs to, and of the markets rejecting the
region's lack of a clear focus for economic and
labor reforms. This dynamic new economy is very
unforgiving, and European leaders need to always
be aware of that fact.
ASIA
Asia,
(including Japan) is actually going to do quite
well. Regional powerhouses like Japan, South Korea,
Singapore, Hong Kong, Taiwan, and Malaysia will
lead the pack Telecommunications, Banking, Technology
(especially Software & manufacturers) will
do quite well.
Nippon
Telephone & Telegraph will do very well as
the world moves into handheld devices to access
the web. Over the years, this company's cellular
& wireless unit have been hard at work building
a sophisticated network in Japan that is the model
for the world. We expect this wireless unit to
be spun off, and to expand its operations to other
parts of Asia. Singaporean, Malaysian, and Hong
Kong telecommunications companies are not sitting
by and watching "DoCoMo" have all the
fun either. Recent hostile moves between Singapore
and Hong Kong telecoms are just the signs of things
to come-acquisitions and mergers across boundaries.
India's
software industry has had a spectacular run in
the past few years, and we expect more to come.
Companies like Amdahl, Infosys Technologies, and
Satyam have opened the door for many Indian software
companies to tap the rich North American capital
markets.
Technology
components manufacturers in the region are going
to enjoy a very strong year. Cellular and wireless
handheld device manufacturers, memory chip manufacturers
are just a few in this category that will enjoy
a boom as the Internet and flexible access demand
around the world continue to increase.
LATIN
AMERICA
South
American Deposit Receipts (ADRs) have been gaining
on U.S. exchanges lately. We expect tremendous
growth in the Telecommunications sector. South
American telecommunications companies stand to
dominate in the "New Economy" as the
Internet evolves in South America. Unlike in the
U.S. where the Internet and e-commerce developed
independent of major telecommunications companies,
these South American companies stand to use both
the North American and European models (and they
have) to position themselves as the major and
most potent players in the region. These companies
will become some of the most prized companies
in months to come. Argentina, Brazil, Chile, and
Mexico will be the stars for the region.
Mexico's energy sector will also enjoy a robust
growth.
Venezuela
has what it takes, but the recent natural disasters
will take up resources that would have otherwise
been used to improve its infrastructures. Nevertheless,
Venezuelan energy and telecommunications companies
will perform better than any other sectors of
the economy.
As
commodities prices continue to be depressed, most
Latin American countries will not do well. The
only exception to the rule here will be the oil
producing countries of Mexico and Venezuela. Argentina
and Brazil will be least affected because they
produce multiple commodities, and least dependent
on commodities exports as the only source of foreign
exchange.
AFRICA
AND MIDDLE EAST
The
outlook for Africa and the Middle East looks brighter
than the last quarter. African and Middle Eastern
Oil producing states have had an unprecedented
windfall in oil revenues lately. Our forecast
indicates oil prices will generally move within
the price band of $22 to $27 Dollars per barrel
based on the recent OPEC production increases.
Although lower than the $30+ we have seen lately,
it is still a huge financial windfall that most
oil producing countries need to repair and improve
production in the long run. This financial windfall
will also be used by these economies to revamp
their dormant economies, after a decade of low
Oil prices. We expect these countries to: Use
the money to improve infrastructures, and update
ailing public companies for privatization. The
best deals in these countries will be in Telecommunications,
Oil related and Banking sectors.
The
commodities market has been hard hit lately. Unfortunately,
the US Midwest drought will not benefit Sub-Saharan
African producers, due to the difference in commodities
affected. Apart from the Oil producing economies
like Nigeria, Gabon, and Cameroon, the only other
economies that stand to do well are South Africa,
Botswana, Namibia, and Zimbabwe. South African
software firms are making a good stride on the
global scene. However, mining will continue to
dominate the South African economy for a while.
A note of Caution about South Africa: The high
unemployment rate is something of a grave concern,
especially in a country that is politically very
unstable, and South Africa has the makings of
a pressure cooker.
Israel
has what it takes to do very well in the next
few years. Expect technology, telecommunications,
Software and Internet companies from Israel to
become major players in the world.
Click
For Past Issues of Our Quarterly Global Economy
Forecast & Analysis
*
Mr. L.K.S. (he requested anonymity) has
a graduate degree in Economics from a highly respected
Public University in Virginia, U.S.A. For the
past Five years, he has held many posts. Notably:
State Economist, Economic Consultant, and Research
Economist for a Large Mid-western University.
He now lives in California.
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